Bumble ad

On the day of the Big Game, employees at our Austin HQ gathered excitedly, waiting to see what would be the first-ever Super Bowl ad made by a majority-women team. Join the hive! When launching in a country, Bumble focuses on understanding nuances of the new audience. Recommended by Colombia Sponsored Stories. Independent Influence. Agency News. Creative Cities. Typically they are recruitment platforms or a review platform or a space to talk about the things you are going through at work. If you already have an account, sign in to use Bumble on the web. We Love Success Stories Nothing makes us happier than hearing from our users who have found love, friendship, or professional success on Bumble. Bumble BFF. Make the first move Start meeting new people in your area! Across all our social channels, the ad has been viewed over Make the First Move Women talk first to set an equal tone from the start.

Chinese New Year. We could have easily done a campaign that shows 25 celebrities and how they use it. More Must Watch. Drive efficiency with personal relevance. The advert showcased Williams in her roles as tennis champion, entrepreneur, wife, mother and role model. Our brand-new daily email combines original thought leadership content from the AMA with the best resources and news from around the web. Bumble has also been investing heavily in new technology to improve the safety of its app. The hope is that the campaign will encourage people to use the app by giving them the confidence that real people, with real success stories, are already on Bumble Bizz. The company did not disclose the amount per message donated. Sign up for the My AMA Daily newsletter Our brand-new daily email combines original thought leadership content from the AMA with the best resources and news from around the web. Drive growth in new countries. Priyanka Chopra.

Outdoor Advertising. Get Bumble. Bumble created more ad variations and aligned the ad creative to make them more personally relevant to specific audiences based on their gender, age range, or location. Marketing Guides. Serena Williams. We expected some reaction to such an overtly women-first Super Bowl spot, but we could never have anticipated its reach. We could have easily done a campaign that shows 25 celebrities and how they use it. We have been able to really pinpoint the groups of keywords that perform best by location and by demographics like age range and gender. The page publication will be handed out at 22 tube stations across the capital, and features interviews and career advice from all 53 featured Bumble Bizz users. Recommended videos. Bumble Bumble boosts redownloads with broader relevancy. Exceptional Women.

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How did you hear about us? Bumble created more ad variations and aligned the ad creative to make them more personally relevant to specific audiences based on their gender, age range, or location. Digital Advertising. In April, the company introduced Private Detector, AI technology two years in the development which automatically detects and blurs lewd images.
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The tennis great helped Bumble promote the three platforms on its app: dating, friendships and professional networking Goal Bumble launched in as a dating app that flips the script on most online encounters. Goals Increase app discoverability across Lifestyle and Social Networking categories. Recommended videos.
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We see Chopra commanding the troops in office, and later we spot her at the bar meeting her date. Bumble BFF matches users based on common interests to enable new friendships. Join us, it's free. The newspaper will be supported on social by a minute-long video, as well as a bus and billboard campaign across London, spanning Waterloo and Liverpool Street stations, as well as Boxpark in Shoreditch. None of the individuals were paid to take part in the project.
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Bumble ad:

Rating: 97 / 100
Overall: 79 Rates